The Hidden Cost of Letting Nature Reign Over Your Roof In Black River Falls, 78% of roofs develop moss or algae within 5 years—2x the Wisconsin average. At J.O.’s Exteriors, we’ve preserved roofs in the BRF area, from Pine View Estates to homes along the Black River....

Introduction: Why Roof Cleaning is Non-Negotiable in Western Wisconsin Your roof is your home’s first line of defense against Wisconsin’s harsh weather—from summer storms to winter snow drifts. Yet, 85% of homeowners underestimate the damage caused by moss, algae, and...